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A History
After 12 years in the advertising industry working with premier marketers like McDonald's, Procter & Gamble, and Union Carbide, Robert Grede embarked on an entrepreneurial path, founding The Grede Company in 1990. Clients range from start-up operations to Fortune 500 firms.

 

Counselor/Partner
The Grede Company works with management to ensure exponential growth. Using academic discipline combined with hands-on experience, Grede's proven track record of success includes small-, medium-, and large-size organizations in all disciplines (manufacturing, distribution, retail, services, and not-for-profit) in a wide variety of industries.

Mr. Grede is a syndicated columnist, frequent contributor to magazines, and the author of the best selling Naked Marketing - The Bare Essentials [Prentice Hall] and The 5 Kick-Ass Strategies [SourceBooks].

A familiar face on television and radio talk shows, he also speaks on the subject of marketing and strategic thinking at universities, civic organizations, and corporate venues.