e-Books
Develop A Strategic Marketing Plan:
A Self-Guided Workbook
A means of helping marketing managers and entrepreneurs understand the benefits of a Strategic Marketing Plan, this book contains a complete explanation of each step in the planning process.
In addition, it features a workbook designed to allow you, the reader, to write your company’s Strategic Marketing Plan.
The book is divided in two sections. In Section One, you learn the rationale behind the execution of the plan. Each of the chapters in Section One refers to specific exercises in Section Two, the Workbook for your plan.
Ultimately, you will have a complete Strategic Marketing Plan for your organization upon completion of the Workbook.
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$37.95
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