Author Biography
Robert Grede,
BA, MBA, is a graduate of DePauw University
and The Emory University School of Business.
After 12 years in
the advertising industry, working with premier
marketers like McDonald's, Procter & Gamble,
and Union Carbide, he founded The Grede Company,
consultants in business planning and strategic
growth. Clients range from start-up operations
to Fortune 500 firms.
Grede has been on
the faculty at the University of Wisconsin,
Carroll College, and Marquette University, is
a syndicated columnist and frequent contributor
to magazines, and author of the best selling Naked
Marketing – The Bare Essentials [Prentice-Hall]
and The 5 Kick-Ass Strategies (Every
Business Needs) [SourceBooks].
A familiar face on television and radio talk shows, Mr. Grede speaks on the subject
of marketing and strategic thinking at civic organizations and corporate venues.
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