Book Reviews

Praise for Naked Marketing - The Bare Essentials

"No jargon. No hype-speak. As precise and direct as a laser beam. Naked Marketing should be on the "absolutely essential" list of any small business starting from scratch (right up there with pencils and a copying machine)."

– Sacramento Bee

"In a compact and readable 160 pages, Naked Marketing helps today's overworked entrepreneur achieve maximum marketing knowledge in a minimum amount of time."

– Business Start-Ups Magazine

"Naked Marketing breaks through the "marketing mystique" and shows you how to create successful marketing efforts while avoiding the pitfalls of spending money on efforts that won't work."

– COSBE Management Center

"Brief and to the point, highly informative with a benefit to myself and the company. A lot of information in a brief but informative format."

– Pat Lawler
Marketing Director
Standard Electric Supply Co.
Milwaukee, WI