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Case Studies

• Market Refocus at Wilson Printing • Market Research Broadens Product Line at CPI • New Product Launch at Briess Industries • Growth Management at JONCO Industries

Growth Management at JONCO Industries

THE PROBLEM
JONCO Industries is a fulfillment company in slow-growth industries with few opportunities to attract new business. Moreover, its infrastructure was not prepared to accomodate substantial growth.

THE SOLUTION
The Grede Company developed a comprehensive Strategic Plan that included a new ERP system, employee training, and shop floor layout revisions along with an Integrated Marketing Communications Plan.

The program was launched with a new Website that includes channel options and ongoing customer retention management.

THE RESULT
JONCO has enjoyed substantial growth, nearly tripling sales 2003 to 2012 despite the Great Recession.

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